Overview
- This is a full-time salaried position based out of our office in River West
- This is a Hybrid position with three days required in the office, Tuesday–Thursday.
- Our ideal candidate has previous management experience in marketing
- This role manages and supervises a small in-house marketing team and freelance contractors
- Please provide two references. Include at least one person you’ve managed
Who You Are
You’re not just a Marketing Manager; you’re a strategic operator with a sharp point of view and a deep respect for people. You understand how ideas move through systems, from insight to execution to impact. You’re fluent in marketing funnels and audience journeys, but you never lose sight of the human on the other side of the screen.
You balance rigor and intuition. You know when to lean on data and when to trust lived experience. You’re comfortable leading digital strategy, shaping narratives, and translating complex thinking into clear, confident communication, whether that’s in a client meeting, a presentation deck, or alongside our outreach team in the field.
You’re collaborative by nature and proactive by default. You move easily across departments, working closely with creative, outreach, video, and web partners to deliver work that is cohesive, effective, and culturally grounded. You’re a steady leader who builds trust, develops talent, and creates space for others to do their best work.
Responsibilities
- Leads the development and execution of marketing and strategic communications initiatives for Vera Creative and select clients
- Owns and advances digital marketing strategy across social media, email, paid advertising, SEO, and content marketing
- Serves as a strategic partner to the Communications Director, supporting organizational growth, innovation, and positioning
- Applies a strong understanding of marketing funnels, audience segmentation, and performance metrics to drive results
- Translates strategy into clear plans, timelines, and priorities that teams can execute against
Requirements
- 8+ years of experience in advertising, with a proven track record of success in creative leadership roles.
- A portfolio showcasing your innovative campaigns, demonstrating your ability to craft compelling stories across diverse channels.
- Exceptional communication and presentation skills, with the ability to articulate your vision and inspire others to action.
- A strategic mindset with a deep understanding of branding, marketing, and consumer behavior through the lens of human-centered design.
- A passion for purpose-driven work, with a commitment to using creativity as a force for positive change.
- An adaptable skillset to support the success of our ongoing campaigns, with the ability to support innovation for the success of future creative campaigns.
- A willingness to roll your sleeves up to support creative production for digital campaigns, impactful traditional media, experiential activations, and more.
- Expert working knowledge of the Adobe suite, Figma, WebFlow/web design, and video editing software.
Team Management & Collaboration
- Manages and develops an in-house marketing team, including marketing coordinators and a community coordinator, as well as freelance contractors
- Provides clear direction, coaching, and quality control while fostering autonomy and professional growth
- Collaborates proactively with creative, design, video, web, and outreach teams to ensure alignment across strategy and execution
- Supports cross-functional presentations and client-facing work, including marketing decks and live presentations
Digital & Content Leadership
- Leads Vera Creative’s digital marketing and social media practice, ensuring consistency, performance, and cultural relevance
- Oversees email marketing strategy and quality assurance, supporting automation, segmentation, and best practices
- Guides paid media strategy and optimization in collaboration with internal and external partners
- Revives and strengthens SEO strategy through content planning, optimization, and performance analysis
- Supports strategic web initiatives and content updates, without managing the web team directly
Tools & Platforms
We value adaptability, systems thinking, and comfort moving across tools more than mastery of any single platform. Our core stack currently includes:
- Notion for internal project management, documentation, and workflows
- Mailchimp for email marketing, automation, and audience segmentation
- WebFlow for website builds and content updates
- Google Workspace for daily collaboration, file management, and communication
The Marketing Manager should be fluent in digital marketing and analytics tools, including:
- Google Analytics (GA4) and Google Tag Manager for performance tracking and funnel analysis
- Paid media platforms such as Meta Ads Manager and Google Ads
- Social media management tools for scheduling, publishing, and reporting across platforms
- Survey and research tools such as Google Forms, Typeform, or similar
- Zapier (or comparable no-code automation tools) to support integrations, workflows, and efficiency
This role also requires comfort supporting prospective and existing clients who work in other environments, including Microsoft Office, Salesforce, WordPress, and other industry-standard platforms. A strong candidate is technologically adept, curious, and able to learn new systems quickly.
Responsibilities
- 6–8+ years of experience in marketing, communications, or digital strategy, with increasing responsibility
- Demonstrated experience managing teams and collaborating across disciplines
- Deep understanding of marketing funnels, audience journeys, and performance measurement
- Strong presentation and communication skills, with the ability to lead conversations in rooms of all sizes
- Hands-on experience with social media platforms, email marketing tools, paid advertising, and analytics
- Working knowledge of SEO best practices and content strategy
- Ability to balance strategic thinking with execution, especially in fast-moving environments
- Alignment with purpose-driven work and a commitment to equity, community, and impact
