Project Summary

Since 2017, Vera Creative has led the marketing, strategic communications, and outreach for 500+ preschools in Chicago.

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Preschoolers Enrolled to Date


Website Page Views


Website Visitors


Avg. Email Open Rate


Clicks to the Website

Envisioning a Child’s Potential with Early Education

Vera Creative's involvement in the city's early education programs dates back to 2008.

Since 2017, we have led successful preschool enrollment campaigns, enrolling 100,000+ children citywide. Over the past decade, we've focused on reducing access barriers for Chicago's youngest learners, leading strategic communications, marketing, web design, and outreach efforts.

In 2017, we supported the rollout of one of the most extensive preschool and Head Start collaborations in the nation for Chicago Early Learning, a network of 500+ preschool programs across the city, backed by the Mayor's Office, Chicago Public Schools, and the Department of Family and Support Services.

We use a multi-tiered campaign with tailored strategies for hard-to-reach communities, partnering with various organizations and leaders. Through increased enrollment citywide, we aim to ensure all children ages 0–5 have access to high-quality early education and improve kindergarten readiness for children citywide.

Project Scope





Web Design

Over-the-Top Advertising

Video  Production

Event Planning

Brand Strategy & Development

Out-of-Home Advertising

Social Media Marketing

Influencer Marketing

Content Marketing

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Our annual goal is to increase citywide preschool enrollment.

We surpassed our ambitious preschool recruitment target, filling 90% of half-day and 82% of full-day seats citywide, especially in under-enrolled neighborhoods.

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We accomplished this through integrated marketing efforts, including out-of-home (OOH) advertising, over-the-top (OTT) ads, internet commercials, social media marketing, e-newsletters, print ads, and custom materials for hundreds of preschools.

Brand & Identity

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Our rebrand for Chicago Early Learning introduced a vibrant, modern, and memorable identity that inspires parents about their child's success in early education. The logo represents inclusivity, featuring three eager hands of different sizes and backgrounds — all excited to learn.


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Strategically placed paid media ads that received more than 16 million impressions, primarily in historically under-enrolled community areas.

Flyers and OOH ads that received 26,700+ QR code scans, driving families to CEL’s website to apply and explore options.

43,209 new email subscribers marked a year-over-year increase of 15% (6,600+ new subscribers) with an average open rate of 48%.

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Social Media

To get the word out about enrollment on social media, Vera used a three (3)-step strategy that consisted of education, collaboration, and responsive family engagement support.  This social media saturation strategy was especially beneficial for driving traffic to CEL’s social media platforms, resulting in a net audience growth of 77.1%.

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Total Impressions


Total Engagements


Total Clicks to CEL’s Website


Vera designed and currently manages Chicago Early Learning’s website at, launched in April 2023 to improve usability and provide valuable resources for families. The site received 65,000 new users in April 2023, with an estimated 921,000 engagements within the first six months.

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Visitors Gained


Page Views

over 2 million

Links Clicked


Returning Users

Community Engagement & Outreach

Our contributions included relational outreach through activities like canvassing, tabling at events (e.g. Chance the Rapper's Books and Breakfast and Bud Billiken Parade), and partnerships with organizations such as Chance The Rapper's Books & Breakfast, Illinois Action for Children, Bridging the Gap, and Enlace.

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Our CORE outreach team connects with audiences directly in their community and promotes Chicago Early Learning's vital role in early education. Our outreach efforts over the years have resulted in the following:


Families Reached via In-person Canvassing


Pieces of Material Distributed to families throughout Chicago


Total Clicks to CEL’s Website

Out of Home Advertising

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Feedback from families continues to shape and inform Chicago Early Learning recruitment platforms, which are strengthened by the centralized brand.

“I love that the program exists and helps Chicago families. I also love that the emails I have received from Chicago Early Learning offered a lot of helpful and relevant information, as well as reminders.”

A Chicago Early Learning Parent

“The website was so easy and they told me exactly WHEN I should hear if we received a slot. Also, the early learning website provided great detail… Thank you for providing all of the necessary information right up front.”

A Chicago Early Learning Parent

“Even though the program site was clear, I still had questions or at least I wanted to talk to a real person… All the frontline staff on social media and phone were lovely.”

A Chicago Early Learning Parent

“Our son just started his first year of pre-k 3 at CPS! The Chicago Early Learning website is super helpful!”

A Chicago Early Learning Parent

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