Brand Strategy & Development
Brand Identity Creation
Out of Home Advertising
Social Media Marketing
Media Planning and Buying
Content Marketing & Development
Our goal for the Chicago Early Learning outreach campaign was to generate awareness and reduce barriers for families to easily apply online for citywide preschool programs offered in Chicago Public Schools and community-based organizations. We partnered with the City of Chicago to develop and execute a comprehensive, multi-layered public awareness campaign. The campaign included a new logo and brand for Chicago Early Learning, new imagery, slogan, corporate identity, collateral, digital, paid advertising, earned media and a grassroots component. While the campaign was a citywide effort, we also focused on Chicago’s high-need families: immigrant families, families in temporary or unstable living situations, teen parents and families for whom English is a second language.
Our efforts resulted in a 20% increase in enrollment applications, with over 20,000 applications year over year.