From Wrigley Field to Every Field

Cubs Charities is how the Chicago Cubs bring impact to life off the field, committing to level the playing field for youth and families across all 77 Chicago neighborhoods. Through their triple-play impact model—building skills, activating spaces, and empowering futures—they have invested millions to positively impact hundreds of thousands of young Chicagoans.

We partnered with Cubs Charities to bridge the gap between the iconic Cubs brand and their localized community impact. Over our six-month partnership, we built a storytelling engine to convert fans into advocates and donors into partners. We identified four core priorities: elevating brand visibility, developing a strategic communications infrastructure, driving earned media, and embedding a culture of data-informed continuous improvement.