For Chicago's historic 2024 school board election, Educators for Excellence (E4E) partnered with Vera Creative to spark a movement. We designed and executed a high-impact civic engagement campaign that connected the dots between school board representation and community power. With a strategy rooted in authenticity and local voices, we transformed political apathy into action.
Historically, only 5–10% of voters engage in these races nationwide. In Chicago? Over 53% of registered voters showed up and chose candidates that represented the needs of families in the community, not special interest groups.
This wasn’t just a campaign—it was a movement. One that helped usher in a new era for public education governance in Chicago. Six out of ten board seats went to independent candidates—a testament to the power of turning out the vote.
With E4E, we built awareness, trust, and momentum in the communities that needed it most. And this is just the beginning.
Discovery
Strategic Messaging
Branding
Digital Marketing
Paid Media
Out-of-Home Advertising
Web Design
Content Creation
Print Collateral
Partnership Development
Down-Ballot Participation
Registered Voter Turnout
Independent Seats Won
This visual identity brought energy, clarity, and cultural relevance to the streets of Chicago.
With input from E4E and real-time insights from the field, we created messaging that cut through the noise: "The vote that counts." Our tone balanced urgency with empowerment, spotlighting community agency in shaping Chicago’s public schools.
Our rapid development and launch of a mobile-optimized landing page enabled on-the-ground QR code scanning and immediate access to voter guides and resources. The bilingual microsite reached 2,464 users with 8,520 total interactions.
Our rapid development and launch of a mobile-optimized landing page enabled on-the-ground QR code scanning and immediate access to voter guides and resources. The bilingual microsite reached 2,464 users with 8,520 total interactions.
impressions were reached by Display Ads, which used geo-targeting to focus on our priority zip codes.
Podcast Ads brought the message to local ears via conversational spots heard solely in districts 3, 7, 9, and 10.
For this campaign, we forged partnerships that mattered. From Casa Central to Wright College to faith-based groups, we plugged into trusted community hubs to spread awareness and build long-term trust.
distributed across 4 key districts
through canvassing and community events
canvassed across local districts
on Election Day
Designed for ease and impact, it helped voters access essential tools—polling locations, registration status, and voter guides—while also fueling deeper engagement through a lead capture form for future advocates.With a simple Spanish-language toggle, we ensured accessibility across communities, matching the cultural relevance we brought to the field.
Unique Visitors
Page Views
Interactions
