The V Word is your voice. The project needed a logomark that was simple, replicable, and an icon that resonated with the popup’s message. Since this event was powered by Vera, we used a color pallet that had a similar bright tie into the Vera brand.
The people got to experience six rooms from the minds of 6 of the city’s top emerging artists. The V Word Experience provided both a platform and a backdrop for influencers to share which caused the word about the event to spread quickly across social media and the news. Better still, the conversation V Word helped spark about causes thanks to the countless attendees who left the event motivated to make their voice heard.