The V Word is your voice. The project needed a logomark that was simple, replicable, and an icon resonated with the popup’s message. Since this event was powered by vera. we used a color pallet that had a similar bright tie into the vera. brand.
Our digital marketing efforts included web design and strategically curated social media marketing. The stellar branded content we created to use drove people to the website where they bought tickets to experience the event as well as donate to the cause of their choice.
They call them influencers for a reason. Chicago is full of people wanting to make a change in their community and look fly while doing it. The V Word Experience provided both a platform and a backdrop to do just that.
The time had finally arrived. After months of hard work by the artists, construction teams, and the Vera team The V Word Experience had its grand opening. The people got to experience the six rooms from the minds of 6 of the city’s top emerging artists. Word about the event spread quickly across social, and on the news. Better still, the conversation V Word helped spark about causes thanks to the countless attendees who left the event motivated to make their voice heard.