Redefining influence from selfies to selflessness.

Scope

Event Planning
Experiential Marketing
Video ProductionPR
Brand Strategy & Development
Brand Identity Creation
Out of Home Advertising
Website Design
Social Media Marketing
Influencer Marketing
Content Marketing 
Content Development

The V Word Experience was Chicago’s first cause-driven art installation, centered around 6 human rights causes. A portion of all ticket sales went to the Chicago-based non-profit of the attendee's choice. Vera Creative conceived and executed the popup, developed branding, paid ads, earned media, digital and grassroots.

The V Word Experience collaborated with 6 of the city’s top immersive artists to provide a platform where attendees could amplify their voices and spread awareness at the intersection of artistic activism and culture. Not only was the event a display of cultural creativity, but we engaged the public in a meaningful way that provoked discussion on social issues that impact our communities and society at large. The V Word Experience successfully connected to the urban community in a significant way and raised funds for important causes in the process.

Date
2017 - Present
non-profits partneships

Chicago Foundation for Women
The Miracle Center
Metropolitan Family Services
World Relief Chicago
Salt and Light Coalition
Chicago Conservation Corps

Branding

The V Word is your voice. The project needed a logomark that was simple, replicable, and an icon resonated with the popup’s message. Since this event was powered by vera. we used a color pallet that had a similar bright tie into the vera. brand.

#F4C811
#07B5CA
#ED565C

Web Design & Social Content

Our digital marketing efforts included web design and strategically curated social media marketing. The stellar branded content we created to use  drove people to the website where they bought tickets to experience the event as well as donate to the cause of their choice.

Influencer Marketing & Promotion

They call them influencers for a reason. Chicago is full of people wanting to make a change in their community and look fly while doing it. The V Word Experience provided both a platform and a backdrop to do just that.

The Grand Opening

The time had finally arrived. After months of hard work by the artists, construction teams,and the Vera team The V Word Experience had its grand opening. The people got toexperience the six rooms from the minds of 6 of the city’s top emerging artists. Word aboutthe event spread quickly across social, and on the news. Better still, the conversation V Wordhelped spark about causes thanks to the countless attendees who left the event motivatedto make their voice heard.

contact us

Let’s start a movement, together.

CONTACT