Chicago Early Learning

The main objective of the Chicago Early Learning outreach campaign was to generate awareness and reduce barriers for families to easily apply online for citywide preschool programs offered in Chicago Public Schools and community-based organizations. We developed and executed a comprehensive, multilayered public awareness campaign. The campaign included a new logo and brand for Chicago Early Learning, new imagery, slogan, corporate identity, collateral, digital, paid advertising, earned media and a grassroots component. While the campaign was a citywide effort, we also focused on Chicago’s high-need families: immigrant families, families in temporary or unstable living situations, teen parents and families for whom English is a second-language.