The V Word

The V Word Experience is Chicago’s first cause-driven art installation, centered around 6 human rights causes. Vera Creative conceived and executed the pop up, developed branding, paid ads, earned media, digital and grassroots. We believe that The V Word Experience will disrupt Chicago’s marketing and advertising scene. Not only is it a display of cultural creativity, but we are engaging the public in meaningful art that provokes discussion on social issues that are real and relevant. The V Word Experience speaks to the urban community in a very unique way. Inasmuch as it touches on global matters, it is very Chicago.

  • Date March – April 2019
  • Type