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Colin Hill

Creative Insights

You’ve got your brand’s purpose on lock, now what? 

Purpose isn’t performative. 

It’s personal.

Too many brands look to an idealized version of their image and project that without relevant authenticity. 

And as a result, without true impact. 

How can you tell who’s legit and who’s just talking the talk?

Purpose has been diluted so much in the industry. 

It seems like everyone is purpose-driven for the sake of good publicity. 

But purpose only predicts longevity when the practice is true and constant. 

Purpose is internally driven and essential to our individual and collective well-being. 

When you understand your purpose, you’re clear on why you do what you do. 

At Vera, purpose is built into our process AND strategy to build a culture around brands for social impact. 

We start with uncovering and amplifying an organization’s purpose through our human-centered discovery.

If you need help strengthening your brand’s purpose or your own, consider this:

Purpose lives at the intersection of what you’re good at, what you love, what the world needs, and what you can get paid for. 

Then, what do you do after identifying the purpose?

Our purpose becomes a reality in our daily practice.

Show up for what you believe in, who you do the work for and serve what’s most meaningful to you and your organization.

Prioritize the impact your work has, and how you are personally building a culture of purpose within your organization.

Keep showing up. Keep doubling down. 

Because there’s always another opportunity to create and serve on purpose.

Creative Insights
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